Cadbury India is a leading FMCG company dealing in
food products. Here is a brief profile and history of Cadbury Schweppes.
Cadbury India
Cadbury India is a food product company with interests in Chocolate
Confectionery, Milk Food Drinks, Snacks, and Candy. Cadbury is the
market leader in Chocolate Confectionery business with a market share of
over 70%. Some of the key brands of Cadbury are Cadbury Dairy Milk, 5
Star, Perk, Eclairs, Celebrations, Temptations, and Gems. In Milk Food
drinks segment, Cadbury's main product - Bournvita is the leading Malted
Food Drink in the country.
Cadbury is the world's largest confectionery company and its origins
can be traced back to 1783 when Jacob Schweppe perfected his process for
manufacturing carbonated mineral water in Geneva, Switzerland. In 1824,
John Cadbury opened in Birmingham selling cocoa and chocolate. Cadbury
and Schweppe merged in 1969 to form Cadbury Schweppes plc. Milk
chocolate for eating was first made by Cadbury in 1897 by adding milk
powder paste to the dark chocolate recipe of cocoa mass, cocoa butter
and sugar. In 1905, Cadbury's top selling brand, Cadbury Dairy Milk, was
launched. By 1913 Dairy Milk had become Cadbury's best selling line and
in the mid twenties Cadbury's Dairy Milk gained its status as the brand
leader. Cadbury India began its operations in 1948 by importing
chocolates and then re-packing them before distribution in the Indian
market. Today, Cadbury has five company-owned manufacturing facilities
at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi
(Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and
Chennai). Its corporate office is in Mumbai. Worldwide, Cadbury employs
60,000 people in over 200 countries.
Major Achievements of Cadbury
- Worlds No 1 Confectionery company
- World's No 2 Gums company.
- World's No 3 beverage company.
- World's No 3 beverage company.
- Cadbury Dairy Milk & Bournvita have been declared a "Consumer
Superbrand" for 2006-7 by Superbrands India.
- Cadbury India has been ranked 5th in the FMCG sector, in a survey
on India's most respected companies by sector conducted by Business
World magazine in 2007.
Note: The above information was last updated on 21-07-2007
